I was soooooo excited to see that Zara will be opening in Tygervalley centre very soon. The location is way more convenient for me as I will now be able to visit the store during my lunch break 🙂
Zara is definitely one of my favorite stores especially when it comes to my work wardrobe and the adorable baby and kid’s apparel!
I almost died and went to shopping heaven when I first walked into a ZARA store which was about 6 years ago while honeymooning in Europe! The Europe stores are a lot bigger than the South African stores but I am just grateful that they decided to hit the southern Hemisphere. With a store opening right on my doorstep shortly, I am going to have to control myself!
Last year I was on a Management development Programme for my day job and was super excited when we had to do an assignment on the Zara brand for one of the modules. I was certainly intrigued by Zara’s unconventional business model which involves stocking very little items and updating collections often! Other brands tend to only update their items only once a season – Zara restocks their shelves twice a week.
The strategy obviously works well as it definitely encourages people like me to come back to the store often and it also means that if a shopaholic wants to buy something – he or she will have to buy it before it sells out 🙂 Clever, right? From my studies (don’t quote me) I remember that a Zara shopper buys on average, 17 items per annum from their store! That’s impressive.
I also just love the blue bag you get to take your purchase home in but I must admit that I hate the black bag I recently had to take my sale items home in 🙁
Other than the black sale bag – it’s one of my fave stores!
What are your favorite stores at the moment?