Exclusively designed and proudly locally made, Sebastian Baby Wear has officially launched their first location store, supplying consumers with an exclusive range of baby wear and accessories. I attended the launch together with some familiar faces and it was a really awesome celebration.
Owner Tessa Lakhani welcomed us and gave us some insight into where it all started. “What started as a hobby in 2014, has blossomed into a fully operation business, forcing us to open our first showroom, which will hopefully snowball into a national roll out, bring SBW boys and girls wear to the entire country.”
The store is now situated opposite the famous Cape Town Old Biscuit Mill in the midst ofthe trendy new Salt River Arcade in Woodstock, adding cuteness and quirkiness to the popular centre. It really is the perfect location.
The growth of the business and range has necessitated business owner Tessa Lakhani to take her online business and open a location store allowing customers to touch, feel and experience the quality and passion that is Sebastian Baby Wear.
Sebastian Baby Wear is about originality, locality and cuteness overload! Personally designed by Tessa and locally manufactured in Primrose Park, Athlone, Sebastian Baby Wear prides itself on its authentic South African manufacturing process from conceptualization to final garment delivery, creating jobs and opportunities for local seamstresses and pattern makers around the Cape who have been affected by job losses in in the industry over the past decade, even though highly skilled.
SBW also has a pop up shop inside Langaro Lifestyle Centre in Camps Bay. Together with suppliers in Bloemfontein, Cape Town and growing nationally.