Four years ago, GWK made history by being the first agricultural business with a TV advertisement that was awarded one Loerie and three Pendoring awards.

Now, GWK is proud to release the follow-up animated film, Old MacDonald Has A Farm. The new film promises to leave an even bigger impression on South African viewers.

In 2015 GWK shifted the public’s focus towards farmers by telling the story of South African agriculture and the amazing work they do to provide food to the nation. They did this with an animated advertisement, This Man Is Building A Rocket, which told the story of Frank, the farmer, his son, Frikkie, and their dog, Flip.

The message was clear. Farmers are building rockets, because without them, the rest of the world (like scientists) won’t have the food to feed their minds to build rockets or do the work needed to build a better future.

GWK Launches New TV Commercial

This year, the world is introduced to Old MacDonald, Frank’s father. Old MacDonald Has A Farm gives insight to where Frank’s passion for farming was born and how agriculture has changed over time. It also shows how technology has changed the world of food supply, and how knowledge is exchanged between generations.

Old MacDonald Has A Farm was launched on GWK’s social media platforms on Friday, 27 September, during the media launch.

The first TV screening will take place during the first episode of the new programme GWK is part of, called Ons Boere, Ons Inspirasie, broadcasted on kykNET starting 3 October.

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