Department of Home Affairs reaffirms partnership with Procter & Gamble in birth registration awareness campaign
Imagine life without a birth certificate!
Without it, you would not be able to:
- register your child at school
- to apply for government grants
- to obtain an identity document,
- and to secure formal employment.
To help the DHA convey this important message, the department is partnering with companies like Procter & Gamble (holding company of Pampers) that are equally committed to ensuring all South African children are given a chance at the best possible future.
On 2 December, Home Affairs Minister, Malusi Gigaba, and Procter & Gamble (P&G) Vice President: South Africa, East Africa & Greater West Africa, Faisal Sabzwari, reaffirmed the DHA and P&G partnership agreement in support of the early birth registration campaign. The signing ceremony took place at Chris Hani Baragwanath Hospital in Johannesburg and included initiating the roll out of e-registration services at hospitals.
Communicating the significance of 30-day birth registration for babies is part of P&G’s Pampers New Moms Education Programme (POME). Pampers ambassadors visit maternity wards in government and private hospitals all over the country to help educate new mothers on using diapers, breastfeeding, basic baby and mother care, and of course birth registration.
P&G’s Sabzwari says “The DHA’s 2016 theme of ‘protecting and securing children’s futures by registering births within 30 days’ is one that particularly resonates with us, as P&G’s trusted Pampers brand has been committed to the happy, healthy development of babies and toddlers for over 50 years. Since 2010, Pampers has partnered with the DHA to educate parents about why early birth registration is so important for their child’s future.”
“Our Pampers New Moms Education Programme reaches about 80% of the moms of newborns annually. In government hospitals alone, we interact with and educate around 600 000 moms every year on baby care and birth registration. As the world’s top selling brand of baby nappies, we are proud to partner with government in a programme that will help secure positive and prosperous futures for all our children,” explains Sabzwari.
The importance of registering your child’s birth within 30 days
According to the law, parents are required to register their child at the closest DHA office within 30 days of their birth. This is free of charge; however if the registration is late, parents are required to pay penalties. The DHA has opened offices in hospitals and health facilities throughout the country, to help parents register their child’s birth immediately. Parents who are unsure should speak to the clinic or hospital staff for advice.
Registering your child’s birth enables them to access to their rights to:
- Education and health: Non-registration of a child’s birth may impact on their education, as schools will not register a child who does not have a birth certificate that has the details of both parents.
- Family environment: A birth registration ensures that a child’s citizenship, identity and human rights are protected. For example, they are protected against identity theft.
- Protection against human trafficking and kidnapping: One of the reasons that government is being so strict about the need for birth certificates is to reduce the number of child kidnappings and child trafficking incidents.